Overview of Apollo.io
Apollo.io is a fast-growing sales engagement and prospecting platform known for its affordability, rich feature set, and a massive contact database. It’s especially popular among startups and growing sales teams that want a scalable tool without breaking the bank.
Key Features:
- Access to 270M+ contacts with verified email addresses
- Built-in email sequences and automation
- LinkedIn integration for outreach
- Chrome extension for real-time prospecting
- Affordable pricing, including a free plan
💼 Overview of ZoomInfo
ZoomInfo is a heavyweight in the B2B data space, used by enterprise sales and marketing teams for its accuracy, data depth, and advanced segmentation capabilities.
Key Features:
- Highly accurate contact and company data
- Intent data to track buying signals
- Technographic and firmographic filters
- Advanced enrichment and CRM integrations
- AI-powered insights and workflows
Apollo vs ZoomInfo: Feature Comparison
FeatureApollo.ioZoomInfoContact Database270M+ contacts230M+ contactsEmail Sequences✅ Included❌ Separate tools neededIntent Data⚠️ Limited✅ Robust & actionableChrome Extension✅ Yes✅ YesCRM Integrations✅ Salesforce, HubSpot, etc.✅ Extensive CRM coveragePricing💰 Affordable (Free to Pro)💸 Expensive (Enterprise-level)User-friendliness⭐⭐⭐⭐⭐⭐⭐
Which Is Better: Apollo or ZoomInfo?
Choose Apollo.io if:
- You’re a startup, SMB, or solo founder.
- You need an all-in-one tool for outreach + data.
- You’re looking for a budget-friendly option.
Choose ZoomInfo if:
- You’re part of an enterprise sales or marketing team.
- You need highly accurate firmographic and technographic data.
- You want access to advanced intent signals and buying behavior.
Apollo vs ZoomInfo Pricing
Apollo Pricing:
- Free plan available
- Paid plans start around $49/month
- Offers transparent pricing on the website
ZoomInfo Pricing:
- No free plan
- Pricing varies based on features and seats
- Usually requires speaking with a sales rep
- Often starts at $10,000/year+
